“Your scientists were so preoccupied with whether or not they could, they didn't stop to think if they should.”   I’ve seen this quote, delivered by the bloody brilliant Jeff Goldblum playing Dr Ian Malcolm in Jurassic Park, quite a lot recently. Mainly by people struggling, like I am, in similar battery powered jeeps that are breaking down right outside the velociraptor enclosure of life.    You see, I once earned a living as a copywriter. Rephrase that. I’m still scraping a