A Big Mistake Ebook Reviewers Make

I've seen this several times from ebook reviewers in my (so far fruitless) search to find someone to review my books: reviewers asking that authors only send in their novels if they are truly exceptional.

Did I read that and think, shit, hold on, mine's decidedly average, I'd best keep looking for a reviewer who's after a bit of run of the mill?

Of course I didn't.

Every author out there believes their work's the dog's testes, and we're all clogging up Kindle, hoping someone, somewhere who can do something will see what's painfully obvious to us: that our words are in a better order than everyone else's.