Book Sales Analysis 2025: Best Date of the Month for KENP

 I’m Jon Lymon, an indie book author whose best selling titles are the novel The Wronged and the novella The Ghost of Christmas Threeve. Not heard of either? Well, like I said, I’m an indie book author.

For the whole of 2025 I tracked the sales, giveaways, and KENP performance of my books (10 novels, 3 novellas and several children’s books). The tracking was manually conducted, looking at reports from Amazon and D2D. No Ai was used, because Ai never needs to be used when you have a brain.

Now I’m sharing some of the results, which may or may not be of interest/assistance to other indie writers. If not of interest, you should have left this page before reading this sentence.

KENP, for the uninitiated or unsure, is Kindle Edition Normalized Pages, which tracks the number of page reads of your books by customers who borrow it using the Kindle Unlimited service.

To quality, the digital edition of your book can only by available for sale on Kindle/Amazon. So you’ll need to delist it from other platforms. And I recommend you do follow the rules as you don’t want an email from Amazon. They will find out.

Exclusivity requires you to register your book with KDP Select, which lasts about 3 months. This allows you to offer a Kindle Countdown Deal or 5 days of free giveaways during the 3 month term. I’ve had plenty of success with the latter, but Countdown deals haven’t worked for me. However, I will be trying again in January with my most successful title over the festive period The Ghost of Christmas Threeve.

The Date of the Month that generated the most page reads in 2025

It was a close run thing between the top 5. And in an effort to inject some tension into a very informative post, I’m going to reveal the results in reverse order.

5^th:  The 9^th of the month

4^th:  The 22^nd of the month

3^rd:  The 29^th of the month

2^nd: The 20^th of the month

And the winner is:

1^st`:  The 24^th of the month

Learnings:

The back end of the month is the most fruitful for page reads for me, so I’ll be experimenting with NOT offering freebies from the 20^th to the 30^th of each of the first 3 months of the year to see if any books that would normally generate a freebie convert to a KENP read, which is better for my bank balance.

Will report back in March if anything worth sharing.