Book Sales Analysis 2025: Best Date of the Month for Sales

I’m Jon Lymon, an indie book author whose best selling titles are the novel The Wronged and the novella The Ghost of Christmas Threeve. Not heard of either? Well, like I said, I’m an indie book author.

For the whole of 2025 I tracked the sales, giveaway, and KENP performance of my books (10 novels, 3 novellas and several children’s books). The tracking was manually conducted, looking at reports from Amazon and D2D. No Ai was used, because Ai never needs to be used when you have a brain.

Now I’m sharing some of the results, which may or may not be of interest/assistance to other indie writers. If not of interest, you should have left this page before reading this sentence.

Best Date of the Month for book sales in 2025

Today, I’m looking at the best date of the month for book sales for me in 2025. And I’m well aware that the date sales are reported may not always be the same date that the sales actually happened, but there’s nothing I can do about that.

Anyway, down to the figures. And there was a clear winner in terms of generating the most sales:

The Winner of best date for book sales

The 21^st of the month was the best date for generating book sales in 2025. It was more than twice as lucrative as the next best two days of the month which were:

2^{nd Place}: The 26^th

3^{rd Place}:  The 12^th 

Completing the top 5 and worthy of honourable mentions which they are now about to get are:

4^th Place: The 22^nd

5^th Place:  The 9^th

Learnings:

In 2026 I’m going to clear the decks and have no freebie or other giveaways on the 20^th, 21^st and 22^nd of the first 3 months of the year to see if this good form continues.

I’ll report back in March if there’s anything interesting to report.