Book Sales Analysis 2025: Best Month of the Year for KENP page reads

I’m Jon Lymon, an indie book author whose best selling titles are the novel The Wronged and the novella The Ghost of Christmas Threeve. Not heard of either? Well, like I said, I’m an indie book author.

For the whole of 2025 I tracked the sales, giveaways, and KENP performance of my books (10 novels, 3 novellas and several children’s books). The tracking was manually conducted, looking at reports from Amazon and D2D. No Ai was used, because Ai never needs to be used when you have a brain.

Now I’m sharing some of the results, which may or may not be of interest/assistance to other indie writers. If not of interest, I’d move on now, because this isn’t going to get any more interesting for you.

KENP, for the uninitiated or unsure, is Kindle Edition Normalized Pages, which tracks the number of page reads of your books by customers who borrow it using the Kindle Unlimited service.

To qualify, the digital edition of your book can only be available for sale on Kindle/Amazon. So you’ll need to delist it from other platforms. And I recommend you do follow the rules as you don’t want an email from Amazon. They will find out.

Exclusivity requires you to register your book with KDP Select, which lasts about 3 months. This allows you to offer a Kindle Countdown Deal or 5 days of free giveaways during the 3 month term. I’ve had plenty of success with the latter, but Countdown deals haven’t worked with me.

Best months of the year for KENP page reads

3^rd best month of the year for KENP page reads: APRIL

2^nd best month of the year for KENP page reads: JANUARY

Best month of the year for KENP page reads: DECEMBER

Learnings

December 2025 was a bumper month for KENP page reads for my books, with The Ghost of Christmas Threeve attracting reads pretty much every day of the month from December 13^th onwards. So I’ll be making sure this title is on KDP Select for December 2026

January 2025’s success was largely down to the popularity of my new novel at the time Seller V and the novella The Pub Gardeners I’d released earlier in the year. Both of these titles were available for Kindle Unlimited subscribers for the first time this month.

And what of April 2025? Why so popular for page reads? The Pub Gardeners was again the most popular book of mine during this month, at a time of the year when many in the UK were finding the weather warming up enough for them to venture out into pub gardens.

Actions

It seems to make sense for me to ensure most of my books are on KDP Select for December, January and February, and to extend that for a further 3 months for titles that exude springtime appeal such as The Pub Gardeners…