Indie book sales insight

Here’s a book sales insight I can share that may ring true with other writers: the first 2 days of a month and the last 3 days are consistently my worst days for sales.

This seems strange to me as most people pick up their pay packet at the end of the month, so you would have thought these days might be the time when book buyers would be most likely to have a few spare dollars/pounds (most of my sales are in the USA by the way) to invest in one of my masterly novels, novellas or short story collections. Ahem.

But the numbers don’t lie, and certainly if this year is anything to go by, Jon Lymon books aren’t on many people’s must read lists at the start or end of the month.

It’s certainly an anomaly I wasn’t expecting to emerge from the manual sales tracking I carry out using a good, old fashioned pen and paper.

Now, I know the day that the sales are reported on Amazon and Draft2Digital isn’t necessarily the same day that the books are sold. But you have to think they can’t be too far off the actual purchase date.

So what could it be that’s rendering the turn of the month the weakest for sales?

Just a coincidence?